Field of Digital marketing is ever changing. Nothing is permanent in this digital world. You notice new things emerging every day. Perfecting your Digital marketing Gig is always a challenging task. So, the time demands to polish your Digital marketing skills and learn new strategies if you want to rank on the top as a freelancer.
Do you agree with this statement? I am 100% sure you agree. Let’s help each other to enable ourselves to fight this challenging environment in the field of Digital Marketing.
I have 10 tips to share with you that are effective to create a perfect gig for your digital marketing skill. You must know how to apply these strategic tips to get positive results. Let me explain each in detail.
As you know the first impression is the last. Start by taking the right step from the very beginning. Choose an impressive and right title describing your Digital marketing skills to your buyers. Be short but strong in your title. The first impression should catch the attention of buyers looking for Digital marketing services.
Be focused and use expressive language in your title.
The image plays a vital role next to the title that grabs your reader’s attention. Create a striking image for your Digital marketing gig because a friendly image presents you as more approachable to your clients. In fact when clients search for Digital marketing freelancers they tend to judge by the way freelancers have presented themselves through their Gig.
This tip is profitable for everyone. Even for those who are unable to write good descriptions or are weak in writing good descriptions. Your description and gig tags should be magnificent and easy to understand.
First you need to do a research on the best tags and descriptions for Digital marketing Gigs. You can do so by going through the tags and descriptions of top-ranked Digital marketing gigs. Then follow the ways they are using to create their gigs.
You must use top-ranking keywords to make you a top-selling digital marketing freelancer. SEO researched keywords play a significant role to make your gig stand out.
First you should do a keyword research on Digital Marketing and identify the most searched and popular keywords in Digital marketing field. The right choice of keywords makes it easier for buyers to filter your gig.
Do use top-ranking popular keywords in the title, tags, description, and URL and see the fruitful results of your powerful gig. For this purpose, there are some certain websites that you can use. This tip will be a major help to beginners to rank higher as a digital marketer.
Do not rely on one package for your Digital marketing gig. Try using three packages that will provide your buyers more options.
In digital marketing depending on the clients’ requirements the budget and reach they expect differ. Make your gig responsive by creating a basic, standard, and luxury package. Buyers who are in the early phases of marketing may not have a higher marketing budget. A basic affordable package with initial exposure might suite them.
Include distinct levels of service, options, and rates. Each package should be clear and straightforward. Your clients will better approach you when they are aware of what they are getting exactly.
When it comes to digital marketing gigs there are different parameters you need to play with.
It is always a good idea to present them in a tabular format and to mark the extent of coverage under each package. Clients looking for Digital marketing gigs can easily compare among your packages and choose the right one. Also this avoids any later disputes as both you as the freelancer and the client know exactly the deliverables of what is purchased.
Clients looking for Digital marketing Gigs want results. It is ideal if you provide them means of checking results by themselves. It proves that their dollars spent are in fact at work.
Below are few tools you can include as part of monitoring methods you provide:
This part of the gig never gets much attention but it can cast far-fetched effects. Create some frequently asked questions by keeping in mind what your buyers would want to know in digital marketing space and then create answers for them. Below are few sample questions you can include:
This activity will show that you understand their requirements and can deliver as per their needs.
Adding videos to your marketing gig gives it added significance. It should be a video of yourself explain how you will ensure clients’ digital marketing needs are met in the best possible way.
A video develops trust and connection between you and your client and increases engagement by up to 40%. Follow these simple steps to make the video right for the need:
Use certain allowed URLs in your digital marketing gig. It is a major source to display your capabilities through your portfolio, customer reviews and testimonials.
You can include below sources as portfolio links:
Digital marketing is a challenging field. As a freelancer in providing digital marketing services you need to stay up to date with latest happenings in this field. Your success strongly depends on how you present yourself through your freelancing gig in various freelance market places.
Follow the above 10 tips and achieve you success in your digital marketing freelancing career.