Description
In order to start advertising management in the most efficient way possible and with a data-driven approach, advertising manager will need access to information regarding targets that have worked successfully to bring traffic to other brand assets such as website and other ecommerce sites, like reports from Google Ads, Google Ad words, Facebook or Instagram ads, information on consumer profile and demographics, as well as a list of competitors the client is researching. This will help us spot new areas to grow in relation to customer acquisition and targeting, following their same trends or finding positive differentials in the client’s products in comparison to these competitors. These other brands will also be our starting point for keyword research and we will start competing for Amazon placements with them but they will also help us find new competitors that might be more profitable for us. Amazon Ads PPC monthly management includes:- Client Weekly meetings: Performance KPIs and advertising notes, concerning top selling products, top selling targets, trends, insights, what optimizations were done during the week and what we are planning for next week.
- Weekly ads optimizations, campaign building, aiming at a 10-15% sales growth month over month in ideal situations (full replenishment and growing positive feedback).
- Reporting on any issues with ineligible skus for advertising regarding stock shortage, offers, or listing issues.
- Advertising/PPC: Ads strategy, PPC management, campaigns creation.
- Marketing levers: Subscribe & Save, Amazon Posts, Coupons, Promotions, Lightning Deals and more.
